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Deals damage. It has a 1/3 chance for the move to hit either 2 or 3 times, and a 1/6 chance to hit either 4 or 5 times. If a Focus Sash or the ability Sturdy is activated through one of the hits, another hit will KO the target. Each hit is treated as a separate attack, and thus abilities such as Weak Armor will activate for every hit taken, and every hit has a separate flinch rate if used with King's Rock, Razor Fang, or Stench, and a separate critical hit chance. Color Change will only activate on the last hit of the move. However, the items Life Orb and Metronome treat all the hits as a single attack. If this move breaks a Substitute, the attack can still continue and hurt the target. If the target holds a type-resistance Berry item, it will only affect the first hit of this move. If the user has the ability Skill Link, this move will always hit five times.
Fury Attack should not be used competitively. Its variable Base Power and imperfect accuracy make it too unreliable, especially when stronger options such as Return and Double-Edge exist.
Return is a more powerful alternative with no drawbacks.
Double-Edge is a more powerful alternative, but there is recoil damage.