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Deals damage and has a 30% chance to burn the target.
Lava Plume is an excellent move for defensive Fire-types, such as Heatran. The ability to burn the opponent while attacking is quite useful, as it can ward off physical threats such as Landorus, and deal additional residual damage to Fire resistant switch-ins. However, the move has low distribution, so one would more commonly see Flamethrower or Fire Blast.
Flamethrower is a more powerful alternative with only a 10% chance to burn the target.
Fire Blast is a more powerful, less accurate option with only 10% chance to burn the target.
Scald is a special Water-type equivalent.