If Iwata is speaking and not Masuda, we likely won't get much if any behind the scenes stuff like that."Introducing Pokémon X2 and Y2! Please welcome the seventh generation of Pokémon! Here are the starters, and two legendaries!
Please excuse us while we tell you nothing for two months"
On a more serious note, though, I wonder how they will do it. Will Iwata be the speaker of the video, presenting the news to us as if we were all sitting in the same room? If so, I'd expect more to be revealed about a specific feature (likely to be Pokémon Amie or Mega Evolutions, but could in theory be anything). Perhaps he will talk a little about the inspiration behind some of the new Pokémon/characters/locations? A little "behind the scenes" stuff?
After all, reveals of new Pokémon and gameplay is usually the stuff of pure trailers or magazine "articles". If a person is presenting the news, he won't give us a bunch of random gameplay clips, nor a block of text or details of movesets or base stats. Though, I'd expect a trailer at the end of the Direct, in the style of all the previous ones.
I suspect it will be a new trailer, probably international reveal of the special 3dses, maybe a special campaign for buying them, and maybe a reveal of a Pokemon in Smash Bros.
If they deviate from XY stuff at all, the recent trademarks for Pokken Fighters and [english] trademark for Pokemon Tretta could be shown.