Yes, Lynx is to Great Britain as Axe is to the United StatesDeoderant: Lynx "Twist" or "Anti-Hangover" (I think it's called Axe in the states).
In the shower: Axe (morning), Irish Spring (morning/night), Selsun Blue (night)
Out of the shower: Axe, Old Spice/Red Zone
Trivia: Did you know that the last ingredient in the Axe Dark Temptations ("more irresistable than chocolate") body wash is caramel?
(By the way, I don't care whatsoever if you think that people don't like Axe, generally people just don't like the smelly people who spray a liter of Axe all over themselves and then smell like Axe and ass, or just use a liter and make sure that the other side of the room smells like Axe as well. And I don't like those people too)
And @alex: I saw that cologne stuff at Target a few weeks ago and it took me a while to find out that it was actually serious because it was in the wrong section