This policy strikes me as pretty weird. Really strikes me as tactics where you hit people below the belt emotionally, and what happens to the potential criminal follows from the wrong kind of pressure. Especially given how social media is involved, and the people jumping on the bandwagon tend to only have a small piece of the picture. Quotes get taken out of context, stuff gets thrown around, and enough angry people and a hashtag get the momentum that no amount of reason would change their sentiments. People get misrepresented on both sides, and no one really wins. At least, that's how this kind of controversy tends to go here.The country I live in, Australia, has a rather peculiar system that may not be obvious at first sight.
The death penalty is obviously not carried out here, and the police, etc. are actually quite liberal and not as strict. However, the people and media in Australia have a strong influence. If a murderer that was convicted 20 or 30 years ago is about to leave jail, the media (especially A Current Affair) would immediately regurgitate the footage and conviction of the murderer, and the victim's family would issue statements, and then hordes of people on social media would sympathise with the victim's family, and the murderer would go back to jail. If a murderer is found innocent, due to persistence by the media and the murderer's family to start up the case, the government would immediately issue a formal apology and treat the murderer very nicely. Therefore, having an innocent person being kept forever in jail is very rare.
Australia has a good system, in which the people and the media have a strong influence, and this system is certainly much better than the death penalty. Imo this is my opinion on a good alternative to the death penalty, and you're free to correct or criticise me, I may be wrong.
The situation where the murderer goes free (the social media upheaval brought the case up, where upon further scrutiny there might have been evidence exonerating him) is a good consequence, but the other one just screams witch hunt over a man who may have served his 20-30 years of time and the government deemed ready to return to civilian life. What if, in the first case, the murderer was found guilty after the case was brought up again? With sufficient evidence I'm sure people would calm down about the whole thing, but I can imagine many cases where a lot of them wouldn't. Of course the victim's family matters, they're directly involved, and they will most likely be involved in the court case. But outsourcing any part of the judicial process to the media or to a swath of people who don't know anything seems like it's just asking for trouble.