That can always be fixed by arranging a few events in the group, as well as going out and recruiting people.
The name is cool, and that's half the battle. The other half is getting people to notice you... And pick a different rival than SCI. They died in a week because the unfortunate group owner got banned, and they've already moved on.
Yeah, rivalries are good, but keep it friendly, and people will enjoy it. They enjoyed TRC's escapades with other groups... at least until they stopped being tame in their so-called "wars."