hey, so for your article, please make sure to not use curly quotes.
http://www.smogon.com/forums/threads/how-to-change-the-curly-quotes-%E2%80%99-to-regular-ones-in-microsoft-word.3476492/
http://www.smogon.com/forums/threads/how-to-change-the-curly-quotes-%E2%80%99-to-regular-ones-in-microsoft-word.3476492/