I don't think it should become standard either. That's breaking tradition.
But I think it should have an entirely separate metagame to itself without being completely shunned. I really hope to see separate ladders for double battles,rotation and triple as well. We finally have an interesting new mechanic to abuse and play around with. Make it a standard on it's own, separate from the main style of no-items play.
Gamefreak never allowed item use in PvP battles because from the early days of pokemon, that was unfair, as items were designed to help get the player through campaign mode, and it would ultimately come down to who had the most revives in their inventory at the time (richer player wins)
Now, they've actually implimented a point system and a set of rules for item use in PvP, so rather than complaining about how items are wimpy or cheap, just consider that it's simply another option to add that extra dimension to battles now. It's not an exploit, it's part of this battling style.
It's safe to say that Mudkip dominates the meme metagame. With Bidoof being its only counter, and even then it can STILL use attract to make you like it.