One thing I seem to notice is that the people with a high amount of wins (like about 1200 or so), they just go for the kill, and don't really take the time to set up. Maybe they just want to get the match over with? I also like how those people go up against people with like the same amount of wins and lose only one Pokemon, if not any. They also seem to have the movesets you wouldn't see on other standard sets, and those seem to do better than standard sets.
I'm hooked on My Little Pony: Friendship is Magic. It's like crack, it's ADDICTING.