Sure, why not?
Competitive battling was just a fringe part of the Pokémon fandom, I once thought. The math behind the metagame deterred me away, as I couldn't comprehend it then. I had grown to understand stat calculation and exact effects of moves, but I still wondered how people become engrossed in this.
I had my revelation at an anime convention. College students organized a Pokémon tournament, and I and my friends could battle to win actual, high-quality badges. Sure, this event lacked the perfection expected on simulators, but I understood why competitive battling had its worth—and it was fun, too!