Welcome to Smogon Social Media, where we create content and post Smogon-related content to our Facebook, Twitter/BlueSky, Youtube, and Twitch! This thread serves as an introduction to our various projects. We're always looking for contributors, so be sure to check out our How to Contribute thread to see how you can participate and potentially earn the Social Media Contributor badge. If you have any questions or want to contribute, feel free to send a message on the forums to one of the leaders (Marnie, goldmason, Maia) or on Discord (royalfluxh (Marnie), goldmason (goldmason), or calliphaea (Maia)).
Active Projects
Social Media spotlights
Our biggest and currently longest running project, the spotlights are short writeups of a Pokemon and a specific set, in a specific metagame, to highlight currently popular or interesting sets that people are able to try out for themselves. We try to have one of these every other day across a variety of tiers in order to showcase the many metagames Smogon has to offer. Social Media spotlights fall under the general C&C umbrella, with writing, QC, and GP components, but have a focus on fast turnaround and a shorter, more streamlined format to focus on the set in question rather than the Pokemon as a whole. Social Media Spotlights are housed in their own subforum where all sets are posted for people to claim and write. We also collaborate with the Translations project to provide translated writeups, much like they do with analyses, to our audience. The difference here compared to other translations is that we don't do retroactive translations to content that is already posted. To contribute with translations instead, the Translations subforum and the various language hubs are the place to check out.
Youtube
The Smogon YouTube endeavors to upload tournament coverage, suspect test announcements, and other videos pertaining to the competitive scene (such as Terastallization remaining legal in SV metagames). Also falling under this umbrella are YouTube shorts, designed for entertainment or bite-sized pieces of information based on our monthly spotlights.
Twitch
The Twitch channel goes live every Sunday if possible, covering tournament games and Smogon Tour weeks, as well as one-off streams such as World Cup of Pokemon pool reveals and Charity Bowl livestreams. We're always looking for more contributors both here and for the YouTube, so be sure to fill out the interest form if you'd like to be part of the project!
TikTok
Our TikTok page focuses on shorter, more entertaining videos that aren't always cross-posted to the YouTube channel. Shitposts. The TikTok is mostly shitposts.
#triviatuesday and Who's That Pokémon?
Our two weekly trivia series, on Tuesdays and Fridays respectively, where we take a more casual approach and give our audience some trivia to answer and engage with. #triviatuesday has a broader trivia scope, focusing on trivia that's everything from recent tier shifts and placements, mechanics, stats and movepools, and other Pokemon trivia that's competitive in nature. Who's That Pokémon? is our spin on the classic anime silhouette guessing game, where we post art, zoom-ins, or emoji codes for people to guess at.
Tier Shift and Tier Usage graphics
With the help of Marty providing us with early stats, Kalalokki creates graphics for the monthly tier shifts to visualize and announce what has changed after a month of usage. These generally get a lot of reach and interactions, and serve as a quick way to inform our audience of changes and the state of our various metagames.
Inactive Projects
Team of the Week
Similar to featured RMTs, Team of the Week aim to provide our audience with an up-to-date team every Thursday for a different metagame, but with a smaller writeup that's more suited to social media. While OU is featured at least every month, the other tiers vary greatly and are picked to highlight as many of them as the stability of the metagame allows for, and we try to reach out to players or builders that are able to provide a team and a writeup to us. The writeup is then GP checked and a graphic is created with the team members.
Usage Stat graphics
A graphics project that highlights what Pokemon are popular on the ladder, as well as stats of the abilities, moves, and items they most often use, as well as common teammates and their checks/counters in the tier.
Facebook giveaways
Our previous longest running project, our giveaways every Saturday where the giveaway team bred/SR'd/RNG'd competitive Pokemon, cloned hundreds of copies, and distributed them over GTS to our audience. This also included artists to create stunning pieces of the giveaway Pokemon in question, as well as a graphic made by myself to house the art and information of the giveaway Pokemon's stats, movepool, and more. With the move to a new generation and new hardware, the technical capabilities of cloning Pokemon and distributing them were made more difficult, coupled with the waning interest of the team members, led to the project ending with Generation 7.
Replay Vault
The Replay Vault is a short video series where we highlight funny, impressive, or otherwise notable replays throughout the years, edited together with some nice visuals and music.




Social Media spotlights


Our biggest and currently longest running project, the spotlights are short writeups of a Pokemon and a specific set, in a specific metagame, to highlight currently popular or interesting sets that people are able to try out for themselves. We try to have one of these every other day across a variety of tiers in order to showcase the many metagames Smogon has to offer. Social Media spotlights fall under the general C&C umbrella, with writing, QC, and GP components, but have a focus on fast turnaround and a shorter, more streamlined format to focus on the set in question rather than the Pokemon as a whole. Social Media Spotlights are housed in their own subforum where all sets are posted for people to claim and write. We also collaborate with the Translations project to provide translated writeups, much like they do with analyses, to our audience. The difference here compared to other translations is that we don't do retroactive translations to content that is already posted. To contribute with translations instead, the Translations subforum and the various language hubs are the place to check out.
Youtube

The Smogon YouTube endeavors to upload tournament coverage, suspect test announcements, and other videos pertaining to the competitive scene (such as Terastallization remaining legal in SV metagames). Also falling under this umbrella are YouTube shorts, designed for entertainment or bite-sized pieces of information based on our monthly spotlights.
Twitch

The Twitch channel goes live every Sunday if possible, covering tournament games and Smogon Tour weeks, as well as one-off streams such as World Cup of Pokemon pool reveals and Charity Bowl livestreams. We're always looking for more contributors both here and for the YouTube, so be sure to fill out the interest form if you'd like to be part of the project!
TikTok

Our TikTok page focuses on shorter, more entertaining videos that aren't always cross-posted to the YouTube channel. Shitposts. The TikTok is mostly shitposts.
#triviatuesday and Who's That Pokémon?


Our two weekly trivia series, on Tuesdays and Fridays respectively, where we take a more casual approach and give our audience some trivia to answer and engage with. #triviatuesday has a broader trivia scope, focusing on trivia that's everything from recent tier shifts and placements, mechanics, stats and movepools, and other Pokemon trivia that's competitive in nature. Who's That Pokémon? is our spin on the classic anime silhouette guessing game, where we post art, zoom-ins, or emoji codes for people to guess at.
Tier Shift and Tier Usage graphics


With the help of Marty providing us with early stats, Kalalokki creates graphics for the monthly tier shifts to visualize and announce what has changed after a month of usage. These generally get a lot of reach and interactions, and serve as a quick way to inform our audience of changes and the state of our various metagames.




Team of the Week


Similar to featured RMTs, Team of the Week aim to provide our audience with an up-to-date team every Thursday for a different metagame, but with a smaller writeup that's more suited to social media. While OU is featured at least every month, the other tiers vary greatly and are picked to highlight as many of them as the stability of the metagame allows for, and we try to reach out to players or builders that are able to provide a team and a writeup to us. The writeup is then GP checked and a graphic is created with the team members.
Usage Stat graphics


A graphics project that highlights what Pokemon are popular on the ladder, as well as stats of the abilities, moves, and items they most often use, as well as common teammates and their checks/counters in the tier.
Facebook giveaways


Our previous longest running project, our giveaways every Saturday where the giveaway team bred/SR'd/RNG'd competitive Pokemon, cloned hundreds of copies, and distributed them over GTS to our audience. This also included artists to create stunning pieces of the giveaway Pokemon in question, as well as a graphic made by myself to house the art and information of the giveaway Pokemon's stats, movepool, and more. With the move to a new generation and new hardware, the technical capabilities of cloning Pokemon and distributing them were made more difficult, coupled with the waning interest of the team members, led to the project ending with Generation 7.
Replay Vault


The Replay Vault is a short video series where we highlight funny, impressive, or otherwise notable replays throughout the years, edited together with some nice visuals and music.
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