this reminds me
The local minor league baseball team used to have this promotion sponsored by Arby's. I forget the details exactly, but I think it was something along the lines of... if a designated player from the home team hit a home run during the game, everyone in the crowd would get a free Arby's sandwich. Which was kind of cool I guess. What made it more memorable though was that instead of normal walkup music, the player would get a guy in a really deep voice starting a "ROAST BEEF *clap* *clap*" chant. By the 9th inning the whole crowd got really into it and it was just funny to hear an entire stadium of people chanting for roast beef. We never got the promotion when I was there though.