Here's one that bothers me a lot: Game Freak (or maybe Nintendo in general) are really not that great at communicating with their fans, especially not their international ones. CoroCoro is a terrible way to distribute news, doubly so when the news have worldwide relevance (such as announcing new Pokémon or game features).
In an age where dev blogs can be found for pretty much every major game out there, and every studio worth their salt has a tumblr, social media presence or forums of their own, worldwide fans of the Pokémon games - the second best-selling franchise in the history of gaming, mind you - have to wait for some pirate to upload photographs of a Japan-exclusive glossy magazine for regular news. Unveiling stuff via magazines might have been fan-friendly and convenient in the eighties, but with such a worldwide audience, and considering the general shift in marketing trends in recent years, it's really archaic nowadays. Pokémon Sun and Moon might be among the best-selling handheld games in history, yet their early marketing is worse than that of a new roller coaster at a mid-size amusement park. The fact that the games have an audience outside of Japan at all seems to be considered an afterthought, since exclusivity for the domestic market is given such a high priority (it seems like a good two-thirds of all event Pokémon distributions take place in Japan) and they're usually told minor news well in advance of the rest of the world, despite there being an even larger international audience paying just as close attention to the Japanese info channels as the Japanese themselves are. We're impatiently waiting for CoroCoro every month, and the payoff is usually minor news of the kind that other game studios would distribute on their blogs.
By the time news hit the Internet in English, most people who care about them have known them for days already since we pick up the Japanese chatter. The only reasons anybody ever wait for English news is if translations are unclear (a steadily less frequent phenomenon since many Japanese fans also contribute to English-language fan sites nowadays), or in the case of Pokémon names.
OK, so Japan is Nintendo's and Game Freak's home market (and possibly biggest single market too). Well, the Japanese still use the Internet. Why use a magazine as the primary news source at all? CoroCoro is notorious for leaking early, to the degree that new issues are anticipated on the 11th every month rather than the 15th. That means there's very little official control of when news actually hit the Internet. The cat is let out of the bag early every single time, yet they keep insisting on only acknowledging news on the 15th with CoroCoro's official release. The system is so broken we've come to accept the flaws as a feature.
Mojang don't regulaly announce new Minecraft features on SVT1 kids shows three days before they put them on their website. You don't see Kerbal Space Program news in El Universal a week ahead of the Internet dev blogs. If new Angry Birds expansions are in development, you won't see the new design concepts revealed exclusively in Helsingin Sanomat. If that ever was the case, the news would spread worldwide within the hour, and the studios would never ever even try to pretend that their news are world exclusive when they repeated them online several days later. And they certainly wouldn't keep insisting to primarily use domestic channels when marketing worldwide news, and refusing to acknowledge them despite fans all over the world having known for days.
Yet Game Freak? Volcanion is hacked out of the game files within a month of XY's release, a week later every Pokémon fan in existence knows its name, typing, ability and design, yet the glossy-paper, Japan-only kids magazine insists they're revealing breaking news when they pretend it's a never-seen-before Pokémon... more than two years later. That's not just bad marketing, that's The Emperor's New Clothes style marketing. It's not even slow news, it's pretend news.
Big fail, Game Freak. Big, big fail. Thank Pete they've stopped revealing new games through CoroCoro, at least.
In an age where dev blogs can be found for pretty much every major game out there, and every studio worth their salt has a tumblr, social media presence or forums of their own, worldwide fans of the Pokémon games - the second best-selling franchise in the history of gaming, mind you - have to wait for some pirate to upload photographs of a Japan-exclusive glossy magazine for regular news. Unveiling stuff via magazines might have been fan-friendly and convenient in the eighties, but with such a worldwide audience, and considering the general shift in marketing trends in recent years, it's really archaic nowadays. Pokémon Sun and Moon might be among the best-selling handheld games in history, yet their early marketing is worse than that of a new roller coaster at a mid-size amusement park. The fact that the games have an audience outside of Japan at all seems to be considered an afterthought, since exclusivity for the domestic market is given such a high priority (it seems like a good two-thirds of all event Pokémon distributions take place in Japan) and they're usually told minor news well in advance of the rest of the world, despite there being an even larger international audience paying just as close attention to the Japanese info channels as the Japanese themselves are. We're impatiently waiting for CoroCoro every month, and the payoff is usually minor news of the kind that other game studios would distribute on their blogs.
By the time news hit the Internet in English, most people who care about them have known them for days already since we pick up the Japanese chatter. The only reasons anybody ever wait for English news is if translations are unclear (a steadily less frequent phenomenon since many Japanese fans also contribute to English-language fan sites nowadays), or in the case of Pokémon names.
OK, so Japan is Nintendo's and Game Freak's home market (and possibly biggest single market too). Well, the Japanese still use the Internet. Why use a magazine as the primary news source at all? CoroCoro is notorious for leaking early, to the degree that new issues are anticipated on the 11th every month rather than the 15th. That means there's very little official control of when news actually hit the Internet. The cat is let out of the bag early every single time, yet they keep insisting on only acknowledging news on the 15th with CoroCoro's official release. The system is so broken we've come to accept the flaws as a feature.
Mojang don't regulaly announce new Minecraft features on SVT1 kids shows three days before they put them on their website. You don't see Kerbal Space Program news in El Universal a week ahead of the Internet dev blogs. If new Angry Birds expansions are in development, you won't see the new design concepts revealed exclusively in Helsingin Sanomat. If that ever was the case, the news would spread worldwide within the hour, and the studios would never ever even try to pretend that their news are world exclusive when they repeated them online several days later. And they certainly wouldn't keep insisting to primarily use domestic channels when marketing worldwide news, and refusing to acknowledge them despite fans all over the world having known for days.
Yet Game Freak? Volcanion is hacked out of the game files within a month of XY's release, a week later every Pokémon fan in existence knows its name, typing, ability and design, yet the glossy-paper, Japan-only kids magazine insists they're revealing breaking news when they pretend it's a never-seen-before Pokémon... more than two years later. That's not just bad marketing, that's The Emperor's New Clothes style marketing. It's not even slow news, it's pretend news.
Big fail, Game Freak. Big, big fail. Thank Pete they've stopped revealing new games through CoroCoro, at least.