ooops, sorry I totally missed this! just health reasons really, obviously chocolate is wholly unhealthy and there's increasing evidence to suggest red meat is behind our alarming rates of death by cardiovascular illness (by we, I mean the western world). nothing wrong with white meat though, will reintroduce that when i feel i've proven to myself i have the willpower to ditch meat at the drop of the hat...I used to eat so much you wouldn't believe.