I know people prefer it to how it was back in the SM era, but I still stand by the current marketing strategy of mainline Pokemon games to be atrocious. So here's a rant about it I wanted to post a long while ago:
I would have never bought SV if it wasn't because of a combination of leaks and Paldea being based in Spain. I understand not wanting to show Area Zero or all the Paradoxes, but it still feels like they barely showed anything that made the game truly stand out.
I'm experiencing something similar with ZA, only that this time I actually hate the leaks but trust LA's team enough to try out the game. But seriously, even if it's not my favourite gimmick anymore, how have they been able to fuck up the return of Megas so much? They have been gone for more than a decade, but only in the core games. The initial Corocoro reveal showed 6 very varied ones (a starter, an iconic legendary already shown before that, the very popular Lucario and Absol, and the obscure Mawile) and even ORAS later was pretty hype by showing the other Hoenn starters and a Mythical. Then in ZA we have gotten...one. Woah, so crazy. It isn't like the game can already be preordered since a while ago and it releases in October.
Seriously, they keep promoting Megas as returning...but only with old ones, even in the anime. I don't feel any hype or anticipation like this. There is a middle point between revealing Silvally (!?) and just showing the bare minimum. I know that people are still going to buy the games like crazy so they probably don't need to change anything at all, and I'm not asking for story details to be revealed but come on, we have gotten to the point that even the cover was hidden for months despite not having anything that spoilery on it, there is not a single new Mega there. I love Mega Lucario, but I was able to use it in plenty of spinoffs, just because I couldn't use it in SWSH, LA and SV it doesn't mean I will get crazily hyped for doing it again. I don't need it to be the main focus in the anime for a second time (specially not when it feels so incredibly forced). It's a weird limbo of Megas not having really been gone completely for long enough for me to be desperate for them, but also not seeming like they are making a big deal about them again. If ZA had been released after ORAS, I would still have been genuinely worried that they only showed one new Mega.
It's what I like to call the Zacian/Zamazenta effect: gen 7 didn't fully reveal Solgaleo and Lunala's cards in the TCG, but there was a reason for that, it would spoil they were evolutions of Cosmoem. But then the gen 8 doggos got the same treatment for no reason just because their Steel type was not revealed. And the same happened with the Raidons. Call me crazy but I don't think the legendary's typing is something you should hide as a spoiler (specially when in the games themselves they are part of structured cutscene-like battles so you won't even have a moment when you need to figure out their typing yourself). Even worse is that they don't reveal the final starter evolutions before launch anymore which I find pretty stupid because even children probably want to make that decision. I can give regional forms a pass since you at least can expect what kind of design it will be, but with fully new ones? I love Fuecoco but I'm very lucky to also like Skeledirge because it's such a radical change in design.
And yes, that also means I'm extremely annoyed we don't get Pokemon cameos before their actual generation anymore. Not only was it good marketing for the games it also made which would be pretty unremarkable designs be a lot more memorable. All in all, this just means that it's more than understandable people get so crazy about Pokemon leaks- even if I wanted to avoid them, I can't, because I want to know who my starter will be. And I know I'm not the only one in that boat.