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Federal prosecutors have tried to discourage the spread of the theory, but the Associated Press reported, "[t]he phrase 'Jeffrey Epstein didn't kill himself ' has taken on a life of its own—sometimes more as a pop culture catchphrase than an actual belief."[44]

Writer James Poulos cited the advancement of social media and growing populist sentiments for the meme.[3] Commentators have also suggested that growing distrust of government and the elite played a large factor in its popularity as well.[5][9][28]

Jeet Heer with The Nation has expressed his worries that this could lead to the meme becoming a useful tool for recruitment for the far-right;[19] but Adam Bulger, in a featured article for BTRtoday, dismissed Heer's concerns and encouraged the Democratic Party to embrace the meme.[45]

"Misinformation"

Man they really forced this into a meme to make it not real