While I was looking through a Best Buy add, I saw the a mac with 4 gb ram and 600+ hard drive was $1,200, while a laptop had the smae memory and was around $500. Why are apple products so expensive? This also goes for ipods, ipads, and the others.
Please share.Apple is a fascinating case study as a whole though. It's amazing how marketing and brand imaging have built that company up in the last decade. I mean, there have been better mp3 players than the IPod for the last 5 years at least. The actual computers themselves have already been discussed in the above posts.
One of the only real legitimately superior products I believe they have had is the IPhone when it first came out. It seems like that was the first touch screen phone to really get it right. Now it seems the market has caught up, but during its initial run, the IPhone was pretty unique.
Apple's products forced competitors to get their asses in gear, and as a result there's less that differentiates them. Nowadays win7 is a perfectly satisfactory OS and laptops in general have gotten more attractive, though yeah they're still not up to par with apple's offerings.Now it seems the market has caught up, but during its initial run, the IPhone was pretty unique.
Please share.
The success behind mac is the comprehensibility and breadth of its line, coupled with excellent customer support.
I didn't buy such-and-such computer from such-and-such retailer-- I bought a mac. As I travel around the world, I pretty much got support wherever I go. Hey, if it's an MAC, than any apple retailer will be bending over the back to help me with it. I have constantly been impressed with support, even here in Japan. What seals it for me is all the built in software-- none of it is top level, but it's usable, and the one-to-one program Apple has is really useful (I've also taken up the classes here in Japan). Also, thank you boot camp, I now can use all those wonderful applications for PC. I just do all my internet surfing on my Apple side (with anti-virus screening) and don't even have to worry about virus protecting the PC side.
They create the image of excellent performance and support, and then they back it up.
There are a lot of wealthy people in this day and age (even in recession), and many are willing to pay the extra money to feel "safe" that they bought with someone "trustworthy".