These are all great questions!
These submissions are called analyses. You can find where they're made
here.
Do you mean the name of the set? If so, it's likely a bad pun...
If you wish to write an analysis on Furfrou, go to the thread I directed you to. You'll have to check if someone isn't already writing up an analysis on it, as analysis writing can be a lengthy process.
And as a last point, make sure you read the rules on all forums, especially in the Sixth Generation Contributions forum if you wish to write an analysis on Furfrou. Have fun on Smogon and I hope you enjoy your time here. If you have anymore questions, feel free to ask here!