While it's nice to see people getting up and taking action (if not eating at a particular fast food joint counts as taking action?) against this sort of thing, it's genuinely depressing to see these same people miss the singular point over and over again. If I'm right in assuming that Reddit and other similar social media websites act as the epicenter for the series of boycott CFA/GoDaddy/etc movements - and I am - then just a cursory glance at any of these websites makes it painfully obvious that they're not just not helping, but by promoting their inane agenda to "boycott chikfila hurr durr" they're actually exacerbating the issue so much that what was originally a complex and delicate issue, after exposure to the hordes of 14 y/o liberal atheist wanna b activist (BAN ME PLEASE)s, is eroded to a childish and spiteful diatribe against something or someone. In other words, reddit is a demagogue.
Mitt Romney, Rush Limbaugh, etc., are demagogues, and now so is reddit. Reddit converts every single controversial and political situation into a limp, easy-to-swallow, cause-oriented bullshit aphorism that occupy wall street (BAN ME PLEASE) can wear on their fair-trade textile t-shirts. Accurate representation of such a fragile issue isn't necessary because it won't get you as much karma, right?? "But xenu," you ask, "what's wrong with opposing companies that do not support gay rights?". What's wrong, you say? Simply put, you aren't going to put an end to centuries of homosexual stigma by refusing to eat at a fucking FAST FOOD CHAIN, and you are not going to revolutionize how the nation thinks by getting the CEO of this chain to "retract an official statement".
I can predict exactly how this is going to play out. After reddit and the mainstream media create enough public uproar, Anonymous (v r legion expect us expect us !!) is going to commence its monthly spree of taking down symbolic political targets in the form of the websites of CFA and its affiliates. Soon, Anonymous will become bored and tone down its operations from the time being (provided another four-letter-law that's FINALLY gonna take away all our freedoms doesn't surface). TV and newspapers cover anonymous "hacktivism" spree and publicize reddit which is instantly flooded with another wave of 14 y/o atheist liberal activists just lying in wait for the next such controversy. Ends in two ways -- either CFA's official statement is retracted (week-long victory celebrations on Reddit, twitter and on your fb wall) or people forget about it either due to boredom or the next controversy arising. In which case, no harm done, free karma for all, right?