they are doing it because the location data they gather by forcing people back outside is far more valuable to them
... How? Like, what information data, or rather what new information data, will they get from people going back outside to play and likely just going around through a daily routine?
"They sell that data to advertisers to know what ads to show you"
Okay, but once again, unless you're a person who purposely tries to find new routes doing daily exercise each day (not sure if that effects which Pokemon appears unless you go far away enough), like, shouldn't they already have all the location data about you already? They know where you live and your usual routes, so they know what big box store ads to show you (though I personally never understood how reminding you of stores you pass by or are near makes you want to go into them; I go into a store when I need something).
Also, once they know where you live, they can just use Google maps or another map service to know whatever else they want about the area.



