I could totally go with the cliche of: You never asked, but in reality it has to do with some factors I would have to know to tell you that :P Like political orientation of the University, predominant religious belief, economic stance, career goals, alumnus profile, University legacy among many other stuff just to know what exactly I could advise you with, although the general part of sugar coating the sensitive subjects I did tell you about :P
All that in unis is to make variables like: can this guy succeed in this university, will he/she be a troublemaker, is the political/business/academic orientation d'accord with ours, etc
Hmmm, that makes six out of six for white, guess I'll get the other one. Preordering saves me around $15 bucks here so, might as well :P