Well, I'd go with something hilarious or geeky or both. Personally, if I were you, I'd name my trade thread Shuckle because I love apples and defense is all Shuckle has going for it.
As for a layout, I'd look over other trade threads to think of possibilities. Or ask someone to make your format for you, which is what I did.
Also, if you want B/W moving sprites, here's a link to a page full of them:
http://sprites.pokecheck.org/
Just right-click and open the image in a new page, then copy the link. xD
If you choose to have it on FC I won't blame you, but you're more likely to find spam-cloned RNGs or hacked mons there. When I had my trade thread on FC, I was constantly finding hacked pokemon being traded to me. It got to the point that pretty much the only good things I was getting were hacked. So I quit trading there for that reason. It's also why I only trade my own stuff now. Then I can guarantee nothing I'm trading is hacked.
No problem. xD