It also makes for a good form of merchandise; 'ya know, plushies, key chains, all of that stuff. Part of the appeal is largely due to its "cuteness" factor in which they can be readily re-made or incorporated to a variety of products. And since Pokemon's target audience are children, they are a great magnet for these and what does that mean? PROFIT! Gonna get 'em extra income yo! I guess the same can be said for the obligatory rodent mascot for each passing generation...Baby pokemon (pre evolutions to existing pokemon that didn't have one before) tend to be useless. Wynaut gives Wobbuffet a few more moves to be annoying including Splash and Encore, Igglybuff gets Sweet Kiss (which Jigglypuff doesn't but then again doesn't care), but Happiny didn't offer much to it's older forms and doesn't have Softboil to make it a LC Chansey. A few babies give more moves but most of the time they're just a pain to evolve to and breed for pokedex completion. Cleffa is also very useless, just being a boiled down Clefairy design and offering nothing new.
Of course, these adorable knick-knacks don't limit itself to kids only as I've been a victim of this. Here in my room, I can see my Cleffa plushie, nestled neatly on my bookshelf, staring intently at me with those shimmering eyes and mouth gaped open, seemingly bringing an expression of utter joy bordering towards subtle and withheld madness.
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