It depends on what you're referring to when you say "deserves."
Legislatively and economically, the "old white guys in suits" definitely deserve it more because that's literally how capitalism works: owners run the shit and make the profits. The lockout, from the beginning, has been how the players mitigate losses, not how they make them up, pretty much entirely because the players know in our economic system, they're at a severe disadvantage (and I'm not even referring to how in tons of state level legislatures unions are actually losing power).
Morally, yes, I'd tend to agree with you that in a workers-based (players) profits league that the workers deserve more, but again, the moral issue is pretty difficult to argue in a court of law in this country. And by pretty difficult I mean mostly irrelevant.
I don't actually think anyone should bring up any references to "deserve" in this debate solely because deserving barely matters; this lockout is purely about the players putting up an offensive facade (note hiring pitbull Fehr in the first place) to first pretend like they aren't going to take it up the ass anymore (hint: they will) and second to mitigate their losses, because they will lose.
As a fan the only thing I can comment on is that I wish Fehr's strategy to do both was less reliant on wasting time / dragging it on so that I can see a full season whenever the players buckle and decide however they lose is decent enough.