Bleach was actually okay until the captains came to save the humans in Hueco Mundo. There were lots of examples of long term thinking / plot setting / foreshadowing in early Bleach (for example, Kenpachi mentioning Gin and Tosen are his enemies before the arc's plot started), and even after Soul Society there was an actual attempt by Kubo to develop his characters (even if Ichigo's advancement was always nearly bs lol).
However, the moment the captains came is the moment Bleach started blowing...Kubo stopped caring about progressive, logical character growth (personality wise, the characters stalled, strength wise they lost it all) and just put "cool' action after cool action scene.
Anyway thank god this is ending this week.